More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

American Consumers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of American clients.

Source: Statista

67% Of Consumers Say Reviews Are A "Very Crucial" Factor When Picking A Service Provider

Reviews have an enormous impact on their decision when customers have to choose a solution provider.

Source: DemandGenReport

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically 2 out of 3 companies have outstanding and good rankings. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic appeal of a site can only go so far.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

83% Of All Young People Were Asked To Post A Review Recently

Of those invited, 80% of consumers did leave a review. In general, businesses have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat customers well usually prosper, review websites help ensure of that.

Source: Statuslabs

49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of customers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

30% Of Clients Feel Positive About A Company Which Responds To Online Reviews

Corresponding with your clients builds their trust. Even something like responding to their reviews and comments can make them feel valued.

As you might expect, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

74 Percent Of Local Companies Have At Least 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online scores statistics, we found out that a business needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most credible source of recommendations. Online reviews usually carry the same weight as advice from family and friends.

Source: Brightlocal

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

The Majority Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista