Visitors Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying decisions are made rapidly.

Online reviews are clearly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

89% Of Consumers Review A Businesses Feedback To Reviews

Not only do the majority of customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

83% Of All Younger Customers Were Invited To Submit A Review Recently

Of those invited, 80% of clients did submit a review. Overall, businesses have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Post A Review

More than a 35% would submit a review to inform others about their consumer encounter and 24% would likely direct their review to the company itself.

Over a 26% would want to post a review to help other individuals with their decision making process.

Source: Podium

89% Of Clients Choose To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile browser, people choose to read reviews on their mobile devices.

Source: Statista

Over Half Of Customers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Since the large majority of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually make use of them.

Although we now know why consumer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings statistics, we learnt that a company requires to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra