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Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our purchasing preferences.
According to social reviews statistics, Facebook impacts over half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business.
Source: RevLocal
70% Of Consumers Choose To Discover A Business By Means Of Reviews And Articles, Instead Of Ads
Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
Favorable Reviews Encourage 68% Of Customers To Use A Local Business
Considering that the large majority of consumers check out reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
15% Of Customers Do Not Trust Businesses With No Online Reviews
No trust suggests no interactions. 15 percent of possible clients won't even think about working with a company they can't find opinions about.
Source: Statuslabs
73 Percent Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with scores alone.
Written reviews make the stats appear more authentic which is what the prospective customers are searching for. Almost a third of customers say composed reviews are the only function that makes them believe the sites' reviews are relevant and helpful.
Source: Fan and Fuel
The Majority Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a negative or average one.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star score is the first thing consumers see. Still, users take notice of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
89% Of Shoppers Like To Read Reviews On Their Mobile Devices
Be it through an app or a mobile browser, people today prefer to read reviews on their cell phones.
Source: Statista
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the massive impact user scores have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz