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Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Considering that the huge bulk of customers read reviews, you'd want yours to be enticing to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Clients Browse A Companies Feedback To Reviews
Not only do most customers check out the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
98% Of Yelp's Site Visitors Purchased From A Business They Found On The Website
Normally, 142 million consumers check out Yelp monthly. This is as good a time as any if you haven't declared your complimentary Yelp business page.
Source: RevLocal
Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review statistics prove that 63% of consumer reviews remain without a reply. That's regrettable, because those companies are losing consumers that way.
Source: Review Trackers
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you wish to purchase a brand-new car and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.
With the help of other people, you quickly decide on a model that works for you. That's how positive reviews transform customers into customers.
Source: Consumer Affairs
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of customers, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US consumers consider reviews as 'extremely influential'.
To highlight the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same clients are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star score is the first thing customers see. Still, users pay attention to other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
Most Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower rating really helps your overall score.
According to consumer rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center