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74% Of Regional Companies Have At Least 1 Google Review
One review is far from enough to improve your site's SERP ranking.
Looking at online ratings statistics, we found out that a company requires to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site
Usually, 142 million customers visit Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.
Source: RevLocal
49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of customers, who take notice of the number of reviews is presently at 46%.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers expect to see some negative reviews.
Source: Capterra
89% Of Consumers Read A Companies Responses To Reviews
Not only do many customers check out the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews
Staying connected with your customers develops trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.
As you may anticipate, clients who feel this way are ready to spend more cash with a business.
Source: Statuslabs
70 Percent Of Consumers Choose To Learn About A Business Through Reviews And Articles, Instead Of Advertisements
Ads are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to purchase a new car and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.
With the help of other people, you manage to select a model that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs