When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Given that the large majority of consumers read reviews, you would want yours to be enticing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Most Best-selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower score in fact helps your overall score.

According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically 2 out of 3 companies have outstanding and good scores. Only 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to pick a legal representative or a physician.

Young people (age 18-35) are even more inclined to employ a professional based upon online reviews. Just 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get a better idea of how the business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

90 Percent Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Dissatisfied Clients Will Go Back To A Company If A Company Manages To Solve Issues Rapidly And Effectively

Customers don't anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there is absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

15% Of People Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of potential consumers won't even think about working with a company they can't find viewpoints about.

Source: Statuslabs

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our buying preferences.

According to social reviews stats, Facebook impacts the majority of users' purchase choices.

Facebook reviews stats expose that four out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal