One-half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an unassailable impact on consumers.

If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

82% Of Consumers Check Out Review Websites Due To The Fact That They Want To Buy A Product Or A Service And Want To Get The Facts About The Businesses Products And Services.

Review sites are locations that customers go to get the facts about a service, item or business. Users come because they have actually already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also influence our buying preferences.

According to social media reviews data, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business.

Source: RevLocal

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'really often'.

Source: Trust You

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a medical professional or a legal representative.

Younger people (age 18-35) are a lot more inclined to work with a professional based on online reviews. Just 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact use them.

Although we now know why client reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

83% Of All Young Shoppers Were Invited To Submit A Review Recently

Of those invited, 80% of consumers did submit a review. In general, businesses have asked 66% of all clients to post a review on their business.

Source: Brightlocal

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There's no skirting around it. Consumers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the basic popularity of a site can just presume when it concerns trust.

Source: Review Trackers

73 Percent Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more authentic which is what the would-be customers are searching for. Nearly a 3rd of consumers state written reviews are the only feature that makes them believe the websites' reviews are relevant and beneficial.

Source: Fan and Fuel