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73% Of Customers Think Client Reviews Are More Vital Than Star And Number Rankings
Online review data make it clear people aren't pleased with ratings alone.
Customer reviews make the statistics appear more genuine which is what the would-be consumers are trying to find. Practically a 3rd of customers state composed reviews are the only function that makes them believe the websites' reviews are beneficial and pertinent.
Source: Fan and Fuel
86 Percent Of Customers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be ready to share it if you give them a good experience.
Source: Brightlocal
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.
Source: Review Trackers
70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read much more reviews to get a clear view of how the business is in fact doing. Do not depend on that statistic alone.
Source: Brightlocal
Reviews Posted On Twitter Can Help Increase Revenues By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
70 Percent Of Customers Choose To Discover A Business By Means Of Reviews And Posts, Instead Of Advertisements
Ads are all well and good, but it's worth attempting a different approach also. Reviews are by far the best way to discover the truth about a service or product.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
82 Percent Of Consumers Go To Review Sites Because They Wish To Buy An Item Or A Service And Want To Get The Facts About Business Products And Services.
Users come due to the fact that they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal
Over Half Of Customers Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are reportedly the more opinionated ones.
Source: Statista