70% Of Customers Choose To Discover A Business By Means Of Articles And Reviews, Rather Than Advertisements

Ads are all well and good, however it deserves trying a different approach too. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

83 Percent Of Customers Do Not Rely On Advertising

The conventional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements choose to focus on clients' suggestions online.

Source: Statuslabs

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

90 Percent Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Business

This stat is among many that illustrate the significance of online scores. Now that news of consumer complete satisfaction travels this quick, keeping your clients happy is more important than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for services with an ideal five star rating.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews normally carry the very same weight as recommendations from family and friends.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying choices are made rapidly.

Online reviews are obviously persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new vehicle and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you manage to choose a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

73% Of Consumers Think Customer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Written reviews make the statistics appear more genuine which is what the potential consumers are trying to find. Almost a 3rd of consumers state written reviews are the only feature that makes them believe the sites' reviews are relevant and helpful.

Source: Fan and Fuel

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz