30% Of Consumers Feel Positive About A Company Which Answers Online Reviews

Staying connected with your consumers builds their trust. Even something easy like responding to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

89% Of Clients Read A Companies Feedback To Reviews

Not only do most individuals check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those very same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

15% Of Visitors Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of prospective clients won't even think about working with a company they can't discover opinions about.

Source: Statuslabs

Over Half Of Customers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are seemingly the more opinionated ones.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of All Younger Customers Were Invited To Give A Review Recently

Of those asked, 80% of customers did submit a review. Overall, businesses have actually asked 66% of all clients to submit a review on their business.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Usually, 142 million consumers visit Yelp every month. If you haven't declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat clients fairly typically flourish, review sites help make certain of that.

Source: Statuslabs

53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews

Online review statistics reveal that 63% of customer reviews go on without a reaction. That's regrettable, since those businesses are losing clients that way.

Source: Review Trackers

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read much more reviews to get a better idea of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal