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15 Percent Of Clients Don't Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of possible consumers won't even think about working with a company they can't discover opinions about.
Source: Statuslabs
Software Reviews Influence Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Online Item Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270 Percent
User review statistics reveal the purchase probability for an item with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review statistics show the general appeal of a site can just go so far when it concerns trust.
Source: Review Trackers
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Google Represents 57.5 Percent Of All Reviews World-wide
Google is in the lead here, followed by Facebook as a far-off second.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal
61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Generally 2 out of 3 companies have excellent and awesome ratings. Just 5% of companies have a ranking listed below three stars.
Source: Brightlocal
Consumers Might Spend 31% More With A Business That Has Great Reviews
Focus on this statistic. The more detailed other users explain your service or product, the more cash you can charge and consumer review statistics reveal to us precisely how much more.
Source: Martech Zone
Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
Younger individuals know the worth of being informed. User-generated content has an indisputable effect on consumers.
They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra