Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still require consumer reviews. There is no way around it. Clients are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat clients honorably usually succeed, review websites help make certain of that.

Source: Statuslabs

83% Of Clients Don't Rely On Advertising

The conventional channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements pick to take notice of customers' suggestions online.

Source: Statuslabs

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general appeal of a site can only go so far.

Source: Review Trackers

A Single Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated material can do miracles in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent increase.

Source: RevLocal

Many Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

15 Percent Of Visitors Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15 percent of possible customers will not even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

If They Were Asked, 77% Of Customers Would Definitely Post A Review

More than a 35% would submit a review to advise others about their client encounter and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

Reviews Posted On Twitter Can Help Improve Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

70% Of Consumers Choose To Discover A Business By Means Of Reviews And Articles, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs