70 Percent Of Consumers Choose To Find Out About A Business By Means Of Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those same clients are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

Customers Might Spend 31 Percent More With A Business That Has Terrific Reviews

Take note of this fact. The better other users explain your product or service, the more cash you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people spend more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

89% Of Individuals Prefer To Read Reviews Using Their Cell Phones

Be it through an app or a mobile browser, customers choose to read reviews on their cell phones.

Source: Statista

30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews

Staying connected with your clients establishes trust. Even something as simple as reacting to their reviews and comments can make them feel valued.

As you might anticipate, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

Google Represents 57.5% Of All Reviews Worldwide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

86 Percent Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated content can do miracles in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44% boost.

Source: RevLocal

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually use them.

Although we now understand why customer reviews are so effective, many businesses apparently do not.

Source: LsaInsider