53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. However, they understand the massive effect user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with scores alone.

Client reviews make the stats appear more genuine which is what the potential clients are searching for. Almost a 3rd of customers say written reviews are the only feature that makes them think the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact make use of them.

Although we now understand why consumer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall 2 out of 3 companies have excellent and great rankings. Just 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

86 Percent Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

15% Of People Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential clients won't even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

Reviews have a huge effect on their decision when consumers have to select a solution provider.

Source: DemandGenReport

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do miracles in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer an astonishing 44 percent increase.

Source: RevLocal

Software Reviews Impact Over 98% Of All Buyers

18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

More Than Half Of Consumers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are clearly the more opinionated ones.

Source: Statista

70 Percent Of Consumers Choose To Discover A Business Through Reviews And Posts, Rather Than Ads

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new car and there are several models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you quickly select one that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs