Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to pick a medical professional or a lawyer.

Young people (age 18-35) are much more likely to hire a professional based upon online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

83 Percent Of Customers Do Not Trust Advertising

The traditional channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to focus on consumers' recommendations online.

Source: Statuslabs

90% Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

83% Of All Young Consumers Were Asked To Submit A Review Recently

Of those asked, 80% of customers did leave a review. Overall, companies have asked 66% of all customers to submit a review on their business.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our purchasing preferences.

According to social media reviews stats, Facebook impacts over half of users' purchase decisions.

Facebook reviews statistics reveal that four out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. However, they understand the massive effect user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated material has an indisputable influence on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

70 Percent Of Customers Prefer To Find Out About A Business Via Short Articles And Reviews, Rather Than Ads

Ads are all well and good, but it deserves trying a different approach also. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

89% Of Consumers Review A Businesses Feedback To Reviews

Not only do a lot of individuals read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Consumers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Take note of this fact. The better other users explain your service or product, the more cash you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270%

User review statistics show the purchase probability for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

Since They Want To Buy A Service Or A Product And Want To Get The Facts About The Businesses Items And Services, 82% Of Customers Visit Review Sites.

Review websites are places that people go to get the truth about a business, services or product . Users come since they have already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra