70 Percent Of Consumers Prefer To Learn About A Business Via Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74% Of Regional Companies Have At A Minimum, One Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online ratings data, we found out that a business needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated material can do miracles in terms of conversions.

A single review can have a huge influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44% boost.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

If They Were Asked, 77% Of Customers Would Post A Review

More than a 35% would post a review to advise others about their client experience and 24% would likely direct their review to the company itself.

Over a 26% would want to leave a review to assist other people with their choice making process.

Source: Podium

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact utilize them.

Although we now understand why customer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two thirds of companies have excellent and great scores. Just 5% of companies have a score listed below three stars.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz