Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To show the importance of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those exact same consumers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their buying confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Just 6 Percent Of Customers Don't Trust Client Reviews At All

According to customer review data, a whopping 19% of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

Clients Might Spend 31 Percent More With A Business That Has Great Reviews

Focus on this statistic. The better other users explain your product or service, the more money you can charge and consumer review statistics show us exactly how much more.

Source: Martech Zone

83% Of All Younger Shoppers Were Asked To Submit A Review Recently

Of those asked, 80% of clients did leave a review. Overall, companies have actually asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83 Percent Of Clients Don't Trust Advertising

The conventional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements choose to take notice of customers' suggestions online.

Source: Statuslabs

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million consumers visit Yelp monthly. This is as great a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our purchasing decisions.

According to social reviews stats, Facebook impacts over half of users' purchase decisions.

Facebook reviews statistics expose that 4 out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Generally two thirds of businesses have outstanding and good scores. Just 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

The Typical Review Length Has Become 65% Much Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews

Corresponding with your clients creates trust. Even something like responding to their remarks and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are ready to spend more money with a business.

Source: Statuslabs

90 Percent Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online rankings statistics, we learnt that a company requires to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for an item with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center