More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new vehicle and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other people, you quickly decide on one that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

Google Represents 57.5 Percent Of All Reviews World-wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

89% Of Buyers Want To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile browser, folks prefer to read reviews on their smart phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Generally two thirds of businesses have excellent and exceptional scores. Just 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

89% Of Consumers Review A Companies Replies To Reviews

Not only do the majority of individuals read the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.

Source: Brightlocal

72% Of Clients Won't Take Action Unless They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still require consumer reviews. There's no other way around it. Customers are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Considering that the vast majority of customers check out reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Clients Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and rating data show individuals value the opinion of peers more than any other material.

Source: Collective Bias

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US buyers consider reviews as 'very influential'.

To show the significance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those very same clients are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Only 6 Percent Of Consumers Do Not Rely On Customer Reviews At All

According to customer review data, a massive 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

15% Of Consumers Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of possible customers won't even think about doing business with a business they can't discover opinions about.

Source: Statuslabs