Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Clients Might Invest 31% More With A Business That Has Fantastic Reviews

Pay attention to this fact. The better other users explain your product or service, the more cash you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Across The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

83 Percent Of Consumers Do Not Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust ads pick to focus on customers' suggestions online.

Source: Statuslabs

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really make use of them.

Although we now understand why client reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

If They Were Asked, 77% Of Clients Would Undoubtedly Submit A Review

More than a 35% would submit a review to inform others about their customer experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to post a review to help other individuals with their choice making process.

Source: Podium

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other elements also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

67% Of Customers Admit Reviews Are A "Very Important" Factor When Picking A Service Provider

Reviews have an enormous effect on their decision when consumers have to choose a service provider.

Source: DemandGenReport

90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

If A Business Takes Care Of Problems Rapidly And Efficiently, 95% Of Disappointed Customers Will Return To A Company

Consumers do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

72% Of Customers Won't Take Action Unless They Check Out Some Reviews

No matter how appealing your marketing is, you still need consumer reviews. There is no other way around it. Clients are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made quickly.

Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats reveal the basic appeal of a site can only presume when it comes to trust.

Source: Review Trackers

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out much more reviews to get a better idea of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal