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More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out many more reviews to get a better idea of how the business is in fact doing. Don't depend on that figure alone.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear people aren't pleased with scores alone.
Consumer reviews make the statistics appear more authentic which is what the prospective customers are searching for. Nearly a third of customers say written reviews are the only function that makes them think the sites' reviews are helpful and relevant.
Source: Fan and Fuel
67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
Reviews have an enormous effect on their decision when clients have to select a service provider.
Source: DemandGenReport
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star rating is the first thing customers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of consumers, who pay attention to the number of reviews is presently at 46 percent.
Source: Brightlocal
91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the same weight as advice from friends and family.
Source: Brightlocal
Consumers Could Invest 31 Percent More With A Business That Has Excellent Reviews
Take note of this statistic. The better other users explain your services or product, the more money you can charge and consumer review statistics reveal to us exactly just how much more.
Source: Martech Zone
A Solitary Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated content can do miracles in terms of conversions.
A single review can have an enormous effect on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals state about impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
Consider asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone
83% Of Customers Don't Rely On Advertising
The standard channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust advertisements choose to take notice of customers' suggestions online.
Source: Statuslabs
The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers