Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'very often'.

Source: Trust You

15 Percent Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of potential consumers won't even think about working with a business they can't discover opinions about.

Source: Statuslabs

The Majority Of Shoppers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

Because They Desire To Acquire A Service Or A Product And Desire To Get The Facts About The Businesses Products And Services, 82% Of Consumers Visit Review Sites.

Review sites are locations that people go to get the facts about a service, product or business. Users come due to the fact that they have currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

74% Of Local Companies Have At Least 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online ratings data, we discovered that a business needs to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

89% Of Consumers Review A Companies Responses To Reviews

Not only do many individuals read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

When clients have to select a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a lawyer or a doctor.

Young people (age 18-35) are a lot more inclined to hire an expert based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

70% Of Customers Prefer To Learn About A Business Via Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to choose a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most credible source of suggestions. Online reviews usually carry the exact same weight as recommendations from friends and family.

Source: Brightlocal

30% Of Customers Feel Positive About A Business Which Answers Online Reviews

Keeping in touch with your consumers creates trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are ready to spend more money with a company.

Source: Statuslabs