Google Represents 57.5% Of All Reviews World Wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

70% Of Consumers Choose To Discover A Business Through Short Articles And Reviews, Rather Than Advertisements

Ads are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Staying connected with your clients develops trust. Even something as basic as reacting to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are ready to invest more money with a company.

Source: Statuslabs

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

89% Of Customers Browse A Companies Reactions To Reviews

Not only do most shoppers read the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.

Source: Brightlocal

77% Of Consumers Would Definitely Post A Review If They Were Asked

More than a 35% would submit a review to inform others about their customer encounter and 24% would probably direct their review to the business itself.

Over a 26% would want to leave a review to help other individuals with their decision making process.

Source: Podium

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the enormous impact user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

83% Of All Young Shoppers Were Asked To Post A Review Recently

Of those asked, 80% of clients did leave a review. In general, businesses have asked 66% of all customers to post a review on their company.

Source: Brightlocal

Most Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower ranking in fact helps your overall score.

According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center