Software Reviews Influence Over 98% Of All Buyers

18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Most Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower score in fact helps your overall rating.

According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a new vehicle and there are several models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

95% Of Disappointed Consumers Will Return To A Business If A Business Manages To Resolve Issues Quickly And Effectively

Clients do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

30% Of Customers Feel Positive About A Company Which Responds To Online Reviews

Staying connected with your clients establishes trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.

As you might expect, clients who feel this way are more willing to spend more money with a company.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

More Than Half Of Consumers Won't Use A Service If It Has Less Than A 4 Star Rating

This stat is one of many that illustrate the value of online scores. Now that news of customer satisfaction travels this quick, keeping your clients delighted is more vital than ever.

57% of customers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with a perfect five star ranking.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

More Than Half Of Individuals Aged 25 To 34 Published Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management statistics show a business's reputation does not affect just the clients. Potential employees likewise take a look at ratings and take a look at reviews.

Source: Deloitte