53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and want the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Because the large bulk of customers check out reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses in fact utilize them.

Although we now know why consumer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

The Majority Of Individuals Aged 25 To 34 Published Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

If They Were Asked, 77% Of Consumers Would Most Likely Post A Review

More than a 35% would submit a review to notify others about their customer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to give a review to help other individuals with their choice making process.

Source: Podium

83 Percent Of Consumers Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads select to take notice of consumers' recommendations online.

Source: Statuslabs

73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Scores

Online review stats make it clear people aren't pleased with ratings alone.

Customer reviews make the stats appear more genuine which is what the would-be clients are trying to find. Nearly a 3rd of customers say written reviews are the only feature that makes them think the sites' reviews are pertinent and useful.

Source: Fan and Fuel

74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online ratings stats, we found out that a business needs to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a brand-new automobile and there are several models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other customers, you quickly select one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and score statistics show individuals value the opinion of peers more than any other material.

Source: Collective Bias

89% Of Shoppers Choose To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile web browser, people prefer to read reviews on their smart phones.

Source: Statista

70% Of Customers Choose To Find Out About A Business By Means Of Reviews And Articles, Rather Than Ads

Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Generally two-thirds of companies have excellent and awesome scores. Only 5% of companies have a ranking below three stars.

Source: Brightlocal

Reviews Shared On Twitter Can Help Grow Online Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

American Buyers View "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA consumers.

Source: Statista