77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

89% Of Clients Like To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile web browser, folks prefer to read reviews on their cell phones.

Source: Statista

72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews

Regardless of how captivating your marketing is, you still need customer reviews. There's no way around it. Consumers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

73% Of Customers Believe Customer Reviews Are More Important Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Client reviews make the statistics appear more authentic which is what the potential clients are looking for. Practically a 3rd of consumers state written reviews are the only feature that makes them believe the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Normally, 142 million customers check out Yelp every month. This is as great a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their buying confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Consumers Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Pay attention to this statistic. The better other users describe your product or service, the more money you can charge and consumer review statistics show us exactly how much more.

Source: Martech Zone

Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People expect to see some negative reviews.

Source: Capterra

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those exact same customers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal