When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

83% Of Customers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads select to pay attention to consumers' suggestions online.

Source: Statuslabs

Online Product Reviews About A Product Can Amplify Its Conversion Rate By A Staggering 270%

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

A Lot Of Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

If They Were Asked, 77% Of Customers Would Definitely Give A Review

More than a 35% would submit a review to educate others about their consumer encounter and 24% would rather direct their review to the company itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Clients Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying decisions are made rapidly.

Online reviews are clearly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of client reviews remain without a reaction. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact use them.

Although we now know why customer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

Reviews Published On Twitter Can Increase Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

70% Of Consumers Prefer To Find Out About A Business Via Posts And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated content has an indisputable influence on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

No matter how captivating your marketing is, you still require consumer reviews. There is no other way around it. Customers are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

The Majority Of Clients Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are clearly the more vocal ones.

Source: Statista