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95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Only 6 Percent Of Customers Don't Rely On Customer Reviews At All
According to consumer review data, a whopping 19% of customers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
72% Of Clients Won't Take Action Before They Read Some Reviews
No matter how eye-catching your marketing is, you still need client reviews. There is no way around it. Clients are still willing to hear you out, however they trust other people more.
Source: My Testimonial Engine
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies actually make use of them.
Although we now understand why consumer reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
Many Popular Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower score really helps your overall score.
According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Google Represents 57.5% Of All Reviews Across The Globe
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out consumer reviews, concur that it increases their buying confidence.
Businesses use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews
Online review stats prove that 63% of consumer reviews stay without a response. That's too bad, due to the fact that those companies are losing consumers that way.
Source: Review Trackers
Customers Could Spend 31% More With A Business That Has Terrific Reviews
Focus on this fact. The more detailed other users describe your services or product, the more cash you can charge and consumer review stats show us exactly just how much more.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing consumers see. Still, users take notice of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.
Source: Statista
Users Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing choices are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone
Due To The Fact That They Want To Purchase A Service Or A Product And Desire To Get The Facts About The Businesses Items And Services, 82% Of Customers Go To Review Sites.
Review sites are places that customers go to get the truth about a business, service or product . Users come because they have actually currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal