72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

No matter how appealing your marketing is, you still require customer reviews. There's no way around it. Consumers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. However, they realize the enormous effect user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats place clients' reviews as the most credible source of recommendations. Online reviews normally carry the same weight as advice from loved ones.

Source: Brightlocal

77% Of Clients Would Certainly Give A Review If They Were Asked

More than a 35% would leave a review to notify others about their client encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their choice making process.

Source: Podium

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

Only 6% Of Customers Don't Rely On Consumer Reviews At All

According to consumer review statistics, a tremendous 19 percent of customers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

74 Percent Of Local Businesses Have At Least One Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online rankings statistics, we learnt that a business needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated material has an unassailable influence on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally 2 out of 3 businesses have exceptional and great rankings. Only 5% of companies have a score below three stars.

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

83% Of All Young People Were Asked To Post A Review Recently

Of those invited, 80% of consumers did leave a review. In general, businesses have asked 66% of all customers to submit a review on their company.

Source: Brightlocal