70 Percent Of Consumers Choose To Learn About A Business By Means Of Posts And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Typically, 142 million customers visit Yelp each month. If you have not claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal

If A Business Manages To Solve Issues Quickly And Efficiently, 95% Of Unsatisfied Customers Will Return To A Business

Consumers don't expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there is absolutely nothing else a company can do to solve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'very often'.

Source: Trust You

72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still need consumer reviews. There is no other way around it. Clients are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people devote more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Due To The Fact That They Desire To Purchase A Service Or An Item And Want To Get The Truth About The Businesses Products And Services, 82% Of Customers Visit Review Sites.

Review sites are locations that customers go to get the truth about a product, business or service . Users come due to the fact that they have actually already formed a buying decision. The majority of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Google Represents 57.5 Percent Of All Reviews Globally

Google remains in the lead here, followed by Facebook as a distant second.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to pick a legal representative or a physician.

Young people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

74% Of Regional Businesses Have At Least One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online rankings statistics, we learnt that a company needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

60% Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and ranking data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Given that the huge majority of consumers check out reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal