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Favorable Reviews Encourage 68% Of Customers To Choose A Local Business
Given that the large majority of consumers read reviews, you'd want yours to be appealing to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
77% Of Clients Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of customers, who take notice of the number of reviews is presently at 46%.
Source: Brightlocal
The Majority Of Consumers Aged 25-34 Published Reviews
According to Statista, the younger generations are purportedly the more opinionated ones.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Reviews Shared On Twitter Can Help Grow Online Sales By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Due To The Fact That They Want To Purchase An Item Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82% Of Consumers Go To Review Websites.
Users come since they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase likelihood for a product with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review stats prove that 63% of customer reviews remain without a reaction. That's too bad, since those companies are losing clients that way.
Source: Review Trackers
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review statistics position customers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the exact same weight as guidance from loved ones.
Source: Brightlocal
61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically 2 out of 3 companies have excellent and great ratings. Only 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal