74% Of Regional Companies Have At Least One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online scores stats, we discovered that a company needs to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

A Lot Of Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people spend more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

Irrespective of how enticing your marketing is, you still need customer reviews. There's no way around it. Customers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews stay without a reply. That's regrettable, because those businesses are losing customers that way.

Source: Review Trackers

30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews

Communicating with your consumers builds their trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats show a business's reputation does not affect just the clients. Potential employees likewise look at rankings and take a look at reviews.

Source: Deloitte

89% Of Customers Browse A Businesses Feedback To Reviews

Not only do the majority of clients check out the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Considering that the vast majority of customers read reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the general popularity of a site can just go so far.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

15% Of Visitors Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of possible clients won't even consider doing business with a company they can't find opinions about.

Source: Statuslabs

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the enormous effect user scores have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc