Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our purchasing preferences.

According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.

Facebook reviews stats expose that four out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

83% Of All Young Buyers Were Asked To Leave A Review Recently

Of those asked, 80% of clients did submit a review. In general, businesses have asked 66% of all customers to post a review on their business.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Buyers

18% of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Because the large bulk of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Many Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually make use of them.

Although we now understand why customer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Typically 2 out of 3 businesses have excellent and awesome ratings. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the massive impact user ratings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management stats show a company's reputation does not impact simply the consumers. Prospective employees likewise take a look at scores and read reviews.

Source: Deloitte

89% Of Customers Want To Read Reviews On Their Mobile Phones

Be it via an app or a mobile web browser, people prefer to read reviews on their phones.

Source: Statista

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats reveal the general popularity of a website can just presume when it pertains to trust.

Source: Review Trackers

95% Of Disappointed Consumers Will Return To A Business If A Business Makes An Effort To Solve Problems Quickly And Effectively

Consumers do not anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Customers Could Invest 31 Percent More With A Business That Has Excellent Reviews

Focus on this statistic. The better other users describe your service or product, the more money you can charge and customer review statistics reveal to us precisely how much more.

Source: Martech Zone

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select an attorney or a physician.

Younger people (age 18-35) are even more likely to employ a professional based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

When clients need to choose a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website

Typically, 142 million consumers check out Yelp every month. This is as excellent a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs