Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our buying decisions.

According to social media reviews statistics, Facebook affects the majority of users' purchase choices.

Facebook reviews stats reveal that 4 out of five users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

The Majority Of Shoppers Aged 25-34 Posted Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

73 Percent Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the potential customers are searching for. Nearly a third of consumers state composed reviews are the only function that makes them believe the sites' reviews are pertinent and beneficial.

Source: Fan and Fuel

60% Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and rating statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online ratings stats, we discovered that a company needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Overall two-thirds of companies have excellent and good ratings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

US Buyers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When people read reviews, they focus on different elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. However, they understand the huge impact user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

95% Of Unsatisfied Customers Will Go Back To A Company If A Business Takes Care Of Problems Rapidly And Effectively

Customers do not anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's absolutely nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

77% Of Consumers Would Likely Submit A Review If They Were Asked

More than a 35% would do it to advise others about their customer encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to give a review to help other people with their decision making process.

Source: Podium

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually utilize them.

Although we now understand why consumer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers