71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to pick a physician or an attorney.

Young people (age 18-35) are much more inclined to hire a professional based on online reviews. Just 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

More Than Half Of Clients Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are obviously the more vocal ones.

Source: Statista

Since They Desire To Purchase A Product Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82% Of Customers Check Out Review Websites.

Users come since they have already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also affect our purchasing preferences.

According to social reviews data, Facebook impacts more than half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management statistics suggest a company's reputation does not impact simply the consumers. Prospective employees also take a look at ratings and read reviews.

Source: Deloitte

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you quickly select one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Overall two thirds of companies have excellent and awesome scores. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually make use of them.

Although we now know why consumer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

90% Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic popularity of a website can only go so far.

Source: Review Trackers

Visitors Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone