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77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
Reviews have an enormous impact on their decision when customers have to select a solution provider.
Source: DemandGenReport
Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Given that the vast majority of consumers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Overall two-thirds of businesses have excellent and great ratings. Only 5% of companies have a rating listed below three stars.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a brand-new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.
With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
89% Of Consumers Want To Read Reviews Using Their Cell Phones
Be it via an app or a mobile web browser, people today prefer to read reviews on their mobile phones.
Source: Statista
Customers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.
Online reviews are certainly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
The Average Review Word Count Has Become 65% Much Shorter Since 2010
Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet from twitter.
Source: Review Trackers
53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of client reviews stay without a response. That's too bad, because those companies are losing clients that way.
Source: Review Trackers
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a legal representative or a physician.
Young people (age 18-35) are much more likely to hire an expert based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out many more reviews to get an idea of how business is really doing. Do not depend on that fact alone.
Source: Brightlocal
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Business
This stat is among numerous that illustrate the importance of online scores. Now that news of client fulfillment travels this quick, keeping your customers happy is more important than ever.
57% of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
Additionally, 11 percent looked only for organizations with an ideal five star rating.
Source: Brightlocal
Reviews Published On Twitter Can Help Increase Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo