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Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Most Best Selling Products Have An Average Score Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower ranking really helps your overall rating.
According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
The Majority Of Clients Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
When customers need to pick a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
American Consumers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
When people check out reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA clients.
Source: Statista
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Stats reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star rating is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.
Source: Statista
Google Accounts For 57.5% Of All Reviews Across The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Utilize A Company
This stat is one of numerous that show the value of online ratings. Now that news of consumer satisfaction travels this quick, keeping your clients delighted is more vital than ever.
57 percent of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for organizations with an ideal five star score.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
People Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, buying choices are made quickly.
Online reviews are undoubtedly convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone