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Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
88% Of Executives View Reputation Risk As A Top Business Issue
Reputation management statistics suggest a business's reputation does not affect just the customers. Potential employees also look at scores and take a look at reviews.
Source: Deloitte
70% Of Customers Prefer To Discover A Business Via Reviews And Posts, Instead Of Ads
Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the very best method to discover the truth about a service or product.
Source: Statuslabs
People Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, purchasing choices are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider
When consumers have to choose a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
A Single Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated content can do wonders in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US consumers consider reviews as 'extremely influential'.
To show the significance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those same customers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Statistics reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also influence our buying preferences.
According to social media reviews data, Facebook affects the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews stats reveal that four out of five users are likely to rely on a local business.
Source: RevLocal