The Average Review Length Has Become 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

Online Product Reviews About A Product Can Boost Its Conversion Rate By An Unprecedented 270%

User review stats show the purchase likelihood for an item with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Site

Generally, 142 million customers visit Yelp every month. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

15% Of Consumers Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of potential customers won't even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

82% Of Customers Go To Review Websites Because They Want To Buy A Service Or An Item And Wish To Get The Facts About Business Services And Products.

Users come because they have already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

67% Of Customers Claim Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have a huge impact on their decision when consumers have to pick a service provider.

Source: DemandGenReport

Only 6% Of Consumers Don't Rely On Client Reviews At All

According to client review stats, a tremendous 19 percent of consumers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Buyers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are obviously persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone