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Software Reviews Influence Over 98% Of All Purchasers
18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Clients
24% of US consumers consider reviews as 'incredibly influential'.
To show the significance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those very same customers are also going to accept slower shipping times for such items.
Source: Turntonetworks
A Lot Of Popular Items Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general appeal of a website can only go so far.
Source: Review Trackers
74% Of Regional Businesses Have At A Minimum, 1 Google Review
A single review is far from enough to enhance your website's SERP ranking.
Looking at online rankings data, we learnt that a company requires to have an average of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. However, they realize the huge effect user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also influence our purchasing decisions.
According to social reviews data, Facebook affects over half of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business.
Source: RevLocal
77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
83% Of All Young Customers Were Asked To Post A Review Recently
Of those asked, 80% of clients did post a review. Overall, businesses have actually asked 66% of all clients to leave a review on their company.
Source: Brightlocal
More Than Half Of Consumers Won't Use A Service If It Has Less Than A 4 Star Rating
This stat is one of many that illustrate the value of online ratings. Now that news of customer satisfaction travels this fast, keeping your customers pleased is more vital than ever.
57 percent of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
Additionally, 11 percent looked just for businesses with a best five star ranking.
Source: Brightlocal
Only 6% Of Consumers Don't Rely On Client Reviews At All
According to client review stats, a tremendous 19 percent of customers always trust online reviews and never a purchase without reading reviews initially.
Source: Statista
90 Percent Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about very first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone