54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your consumers develops trust. Even something like reacting to their reviews and comments can make them feel valued.

As you might expect, customers who feel this way are more willing to spend more money with a business.

Source: Statuslabs

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Customers

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those very same clients are also ready to accept slower shipping times for such products.

Source: Turntonetworks

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still need customer reviews. There's no way around it. Customers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews

Online review statistics show that 63% of consumer reviews stay without a reply. That's too bad, because those businesses are losing clients that way.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'very frequently'.

Source: Trust You

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise influence our buying preferences.

According to social reviews data, Facebook affects the majority of users' purchase choices.

Facebook reviews stats reveal that four out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses

Since the huge majority of customers read reviews, you would want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

77% Of Customers Would Undoubtedly Post A Review If They Were Asked

More than a 35% would submit a review to inform others about their customer experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to leave a review to help other individuals with their choice making process.

Source: Podium

74 Percent Of Regional Companies Have At Least 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online scores stats, we found out that a company requires to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

83% Of Consumers Do Not Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to focus on customers' suggestions online.

Source: Statuslabs

Google Represents 57.5% Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize A Service

This stat is one of many that highlight the importance of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your customers delighted is more important than ever.

57 percent of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for organizations with an ideal five star ranking.

Source: Brightlocal