Only 6 Percent Of Customers Do Not Rely On Consumer Reviews At All

According to customer review data, a whopping 19 percent of consumers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

73% Of Consumers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the would-be consumers are searching for. Nearly a 3rd of customers state composed reviews are the only feature that makes them believe the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's consumers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

72% Of Clients Will Not Take Action Before They Check Out Some Reviews

Irrespective of how appealing your marketing is, you still require client reviews. There is no other way around it. Clients are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista