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Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Since the huge bulk of customers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews
Communicating with your clients develops trust. Even something as basic as reacting to their reviews and remarks can make them feel appreciated.
As you may expect, customers who feel this way are going to invest more money with a business.
Source: Statuslabs
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
74 Percent Of Regional Businesses Have At A Minimum, One Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Taking a look at online scores statistics, we found out that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
The Majority Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a mediocre or negative one.
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact use them.
Although we now understand why client reviews are so powerful, the majority of businesses obviously do not.
Source: LsaInsider
95% Of Unsatisfied Clients Will Return To A Company If A Business Makes An Effort To Solve Problems Quickly And Efficiently
Customers do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
The Average Review Length Has Gotten 65% Shorter Since 2010
At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo