Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Since the large bulk of customers read reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Because They Want To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Sites.

Review websites are places that people go to get the facts about a service, item or business. Users come since they have actually currently formed a buying decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

The Average Review Word Count Has Become 65% Much Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

If A Business Handles Problems Rapidly And Efficiently, 95% Of Disappointed Customers Will Go Back To A Company

Clients do not expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there is nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact use them.

Although we now understand why customer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

83% Of All Younger Shoppers Were Invited To Submit A Review Recently

Of those asked, 80% of customers did post a review. In general, companies have actually asked 66% of all customers to give a review on their company.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you provide them a great experience.

Source: Brightlocal

A Lot Of Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management statistics indicate a company's reputation doesn't affect just the consumers. Potential employees also look at rankings and read reviews.

Source: Deloitte

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated material has an unassailable effect on customers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been missing out on. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Over Half Of Individuals Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista