83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements pick to take note of clients' suggestions online.

Source: Statuslabs

70% Of Customers Choose To Find Out About A Business Through Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our purchasing preferences.

According to social reviews statistics, Facebook impacts over half of users' purchase choices.

If it has positive reviews, Facebook reviews stats expose that four out of 5 users are likely to rely on a local business.

Source: RevLocal

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and ranking stats show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

67% Of Customers Claim That Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have a huge impact on their decision when customers have to select a solution provider.

Source: DemandGenReport

53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

77% Of Users Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

86 Percent Of Customers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you provide them a good experience.

Source: Brightlocal

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics place consumers' reviews as the most reliable source of suggestions. Online reviews typically carry the exact same weight as guidance from loved ones.

Source: Brightlocal

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

Regardless of how enticing your marketing is, you still require customer reviews. There's no other way around it. Clients are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management stats indicate a company's reputation does not impact simply the consumers. Prospective employees also look at ratings and read reviews.

Source: Deloitte

53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of client reviews go on without a reaction. That's too bad, due to the fact that those companies are losing clients that way.

Source: Review Trackers