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If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People expect to see some unfavorable reviews.
Source: Capterra
Half Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger individuals know the value of being informed. User-generated content has an unassailable impact on consumers.
If businesses think of the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our buying preferences.
According to social media reviews stats, Facebook impacts over half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics expose that 4 out of 5 users are likely to rely on a local business.
Source: RevLocal
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
89% Of Customers Review A Businesses Replies To Reviews
Not only do many clients read the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
77% Of Clients Would Certainly Leave A Review If They Were Asked
More than a 35% would leave a review to notify others about their consumer encounter and 24% would definitely direct their review to the business itself.
Over a 26% would be willing to leave a review to help other people with their decision making process.
Source: Podium
98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Site
Normally, 142 million customers visit Yelp monthly. If you haven't declared your free Yelp business page, this is as good a time as any.
Source: RevLocal
49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of consumers, who take notice of the variety of reviews is presently at 46 percent.
Source: Brightlocal
Software Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as guidance from friends and family.
Source: Brightlocal
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you offer them an excellent experience.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to select a physician or a legal representative.
Young people (age 18-35) are much more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
95% Of Dissatisfied Clients Will Return To A Business If A Company Manages To Resolve Problems Rapidly And Efficiently
Consumers don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there's absolutely nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday