71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to pick an attorney or a doctor.

Younger people (age 18-35) are even more inclined to work with an expert based upon online reviews. Just 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

30% Of Customers Feel Favorable To A Company Which Answers Online Reviews

Keeping in touch with your clients develops trust. Even something as basic as reacting to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

15% Of People Don't Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of possible clients won't even think about working with a company they can't discover opinions about.

Source: Statuslabs

83% Of All Younger Customers Were Asked To Give A Review Recently

Of those asked, 80% of consumers did submit a review. Overall, businesses have asked 66% of all customers to give a review on their business.

Source: Brightlocal

A Lot Of Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies in fact make use of them.

Although we now know why consumer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

89% Of Consumers Choose To Read Reviews On Their Smartphones

Be it through an app or a mobile internet browser, most people prefer to read reviews on their smart phones.

Source: Statista