52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Choosing A Service Provider

When clients have to pick a service provider, reviews have a massive influence on their decision.

Source: DemandGenReport

The Majority Of People Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

98% Of Yelp's Browsers Bought From A Business They Discovered On The Website

Normally, 142 million consumers visit Yelp on a monthly basis. If you haven't claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

95% Of Dissatisfied Consumers Will Return To A Company If A Company Deals With Problems Quickly And Effectively

Consumers do not anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there's absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Staying connected with your customers creates trust. Even something easy like reacting to their remarks and reviews can make them feel valued.

As you may anticipate, clients who feel this way are going to invest more cash with a business.

Source: Statuslabs