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91% Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats put customers' reviews as the most reliable source of recommendations. Online reviews generally bring the same weight as suggestions from loved ones.
Source: Brightlocal
Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are basically ads.
Source: Martech Zone
53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
52% Of Customers Trust A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.
Source: Capterra
98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site
Normally, 142 million customers go to Yelp monthly. This is as great a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal
The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
Currently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
89% Of Individuals Prefer To Read Reviews Using Their Smart Devices
Be it through an app or a mobile internet browser, folks prefer to read reviews on their cell phones.
Source: Statista
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can likewise affect our buying preferences.
According to social media reviews stats, Facebook impacts over half of users' purchase decisions.
Facebook reviews stats expose that four out of five users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
67% Of Consumers Claim Reviews Are A "Very Important" Factor When Picking A Service Provider
Reviews have a massive impact on their decision when consumers have to pick a solution provider.
Source: DemandGenReport
A Lot Of Popular Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read much more reviews to get an idea of how the business is really doing. Don't depend on that statistic alone.
Source: Brightlocal
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the basic popularity of a site can just go so far.
Source: Review Trackers
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz