49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

Regardless of how alluring your marketing is, you still require customer reviews. There's no skirting around it. Consumers are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users take note of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

The Majority Of Customers Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are purportedly the more opinionated ones.

Source: Statista

74% Of Regional Companies Have At Least 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online ratings statistics, we discovered that a company requires to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Since the huge majority of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the general appeal of a site can only go so far when it comes to trust.

Source: Review Trackers

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

Many Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower rating actually helps your overall rating.

According to client rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Users Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select a doctor or an attorney.

Younger people (age 18-35) are a lot more likely to hire a professional based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

Over Half Of Customers Won't Utilize An Organisation If It Has Less Than A 4 Star Score

This stat is among many that show the importance of online rankings. Now that news of client fulfillment travels this quick, keeping your customers delighted is more important than ever.

57 percent of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for companies with a best five star score.

Source: Brightlocal

83 Percent Of Consumers Don't Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust ads pick to take note of consumers' recommendations online.

Source: Statuslabs