Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Since the huge majority of consumers read reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews

Corresponding with your customers creates trust. Even something as basic as responding to their reviews and comments can make them feel valued.

As you might expect, clients who feel this way are ready to spend more money with a company.

Source: Statuslabs

A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat consumers honorably normally succeed, review websites help make certain of that.

Source: Statuslabs

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

82% Of Customers Check Out Review Sites Because They Want To Buy A Product Or A Service And Wish To Get The Truth About The Businesses Products And Services.

Review sites are places that customers go to get the truth about a product, service or business . Users come since they have actually already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

If They Were Asked, 77% Of Clients Would Give A Review

More than a 35% would leave a review to educate others about their customer encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

95% Of Dissatisfied Customers Will Go Back To A Company If A Company Takes Care Of Problems Quickly And Effectively

Customers don't anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there's absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats prove that 63% of consumer reviews go on without a response. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new car and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly select a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

83 Percent Of Clients Do Not Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust ads choose to focus on clients' suggestions online.

Source: Statuslabs

Reviews Shared On Twitter Can Improve Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

15% Of Visitors Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of possible customers will not even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores statistics, we learnt that a company requires to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal